Bacolod City, Philippines is know for Masskara festival which takes place for 20 days from Oct. 1-20. It gives the people of Bacolod as well as the tourist a time to enjoy 20 days of merry making, beer drinking, and street partying. The term Masskara is coined from 2 words: mass meaning crowd and spanish word kara for face. It was coined by Ely Santiago, a painter, cartoonist, and cultural artist who devoted his show in his art of many faces of Negrenses overwhelmed with various crises. Today, Masskara Festival uses the symbol of smiling masks to depict the Happy Spirit of Negrenses despite of the difficulties.
Focus Direct Inc. an outsourced contact center of Focus Services, is located at 22nd street, Lacson which is where the street party is exactly located. During the hype of the festival, Focus Direct Inc. and it’s employees participated in the festivities. The management has it’s own Masskara Bay Making contest.
Friday night, Oct. 18, 2013, the employees wear masks and colorful costumes to join the street party outside with the beat of electro-dance music being played by different DJ’s on the big stage set up in the middle of the street. On the second day, a caravan of the different establishments on the City of Bacolod, Focus Direct Inc. also participated with it’s colorful float and it’s employees marching on the street, giving candies and other perks to the spectators. But the most fascinating event was the paint party held just outside the office of Focus. In these pictures, you will see how amazing the festival and how the employees joined the fun activities.
And the Masskara continued till dawn. I think you can now guess what happened next morning after whole day of partying.
This just proves that engagement doesn’t just in the form of monetary payment or perks and incentives. Engagement in this particular event is when the management involves themselves with the employees activities. It’s nice to see that the Director down to its employees celebrates together.
Hope you enjoy the pictures.